Kim Markus

Public Relations Manager @Kin

Craft thoughtful points of view and storylines based on a broad understanding of consumer behavior, media relations and current news landscapes resulting in a steady drumbeat of media coverage in priority outlets.\\\\n\\\\nDevelop PR strategies, budgets and key performance indicators (KPIs) for increasing brand reach, awareness and impact.\\\\n\\\\nCollaborate with Marketing, Product, Operations and other internal partners to ensure PR strategies and tactics align with broader Company business goals.\\\\n\\\\nEngage with subject matter experts as needed to support the development and execution of communications requirements.\\\\n\\\\nEvaluate media opportunities, help prepare executives for media briefings and facilitate interviews\\\\n\\\\nAnalyze coverage and other external communications outputs and develop effective reporting structure on the impact of PR efforts.\\\\n\\\\nBuild strategies around and own additional methods of driving brand awareness, such as speaking opportunities, awards, strategic sponsorships, etc.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n