Traci Wilkinson
VP Gm Cw7 Arizona Kazt-tv @Nexstar Media Group, Inc.
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WORK HISTORY
VP Gm Cw7 Arizona Kazt-tv @Nexstar Media Group, Inc.
Phoenix, AZ, US
EDUCATION
Pierce College
BS
ABOUT TRACI WILKINSON
Accomplished multi-media Sales Executive and Business Leader with an outstanding record of success in transforming local, regional and national sales organizations through start-up, turnaround and growth. Created strategic sales/business vision, planning/forecasting, yield management, aggressive revenue goals and team culture of accountability/engagement driving spot television, digital, cable and event marketing revenue streams. A dynamic leader, communicator and collaborator with internal and external stakeholders including executive team, cross-functional leaders, clients and sales teams, who consistently achieves revenue goals and delivers client results. PROFESSIONAL COMPETENCIES Local/National Multi-Media Sales Executive Creative/Marketing Sales Solutions Dynamic Leader/Communicator Outperforms Revenue/Share Targets TV/Radio/Digital and Cable Expertise Exceptional Customer Relationships Sales Strategy Development/Execution Skilled Yield Manager Negotiations/Influencing Skills Drives Accountability/Engagement and Culture Sales Organization Design/Development Cross Department Collaborator
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