Tracie Broom

Co-founding Partner @Flock And Rally Integrated Communications & Marketing

Columbia, SC, US

Founded in 2010, Flock and Rally is a full-service, women-owned creative agency based in Columbia, South Carolina. The firm integrates branding, public relations, marketing, traditional advertising, digital advertising, social media and more into campaigns for a diverse base of clients, ranging from local nonprofits to large-scale businesses. Serving industry sectors ranging from hospitality, lifestyle and tourism to business, technology, real estate, economic development and more, Flock and Rally’s mission is to rally communities around great ideas.Prior to founding Flock and Rally in 2010, partners Tracie Broom and Debi Schadel worked separately for many years as independent contractors. From 1998 to 2009, Broom, a Columbia native, worked as a professional content creator in San Francisco, providing copywriting and copyediting services and managing staff for long-term clients including marketing companies, websites, magazines and city guides across the country. Broom served as co-founding partner and chief strategy officer at Flock and Rally until Sept. 2022, when a CEO was appointed and the firm\'s two owners stepped back from C-level management roles to serve in co-founding partner roles, supporting business development and strategy in particular. Flock and Rally is federally certified as a Disadvantaged Business Enterprise (DBE) and is eligible to partner or team on federal projects which include a DBE requirements for women-owned and minority businesses. Flock and Rally is also certified by Richland County as a Small, Local Business Enterprise (SLBE) and by the City of Columbia as a Certified Disadvantaged Business Enterprise (CDBE).