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Tracey Wilson
Leader - Customer Experience and Insights @Toitū Te Whenua Land Information New Zealand
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WORK HISTORY
Leader - Customer Experience and Insights @Toitū Te Whenua Land Information New Zealand
In a government setting this is the \"Head of Marketing\" role, with an increasing focus on delivering positive outcomes for our customers (NZ Public). With a customer centric mindset this role looks at each of our touch points and helps others understand what we do, and how to find the right information. Proud to have worked on the modernising Landonline technology programme, delivering a multiyear government IT project on time and budget with strong productivity outcomes for customers.
EDUCATION
MiniMBA
Marketing
RMIT University
B Business Marketing, Marketing, Human Resources
SKILLS
ABOUT TRACEY WILSON
Experienced marketing and communications leader with a strong record of delivering growth and transformation. Skilled in brand strategy, SaaS product launches, and customer experience. Known for building high-performing teams and driving measurable outcomes across tech, education, professional services and public sectors.A strong influencer, communicator and team player - these are the key elements to my success. B2B marketing, customer centric experience delivery, brand positioning and lead generation campaigns based on data and analytics are my strengths.I add value to an organisation with my marketing thinking - bringing a client focused approach based on data and insights. My strong leadership, strategic decision making and empowered change management approach has delivered positive outcomes across a range of sectors.Key strengths:• Customer-focused: Use insights and data to shape strategy and build customer-centric culture• Growth delivery: CPM with experience in SaaS, brand positioning, and global campaigns• Simplifying complexity: Translate technical concepts into clear, compelling stories and visuals• Leadership: Respected people leader with a reputation for collaboration and culture building
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