Tracey Ryan
Director, Client Engagement @Fidelity Investments
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WORK HISTORY
Director, Client Engagement @Fidelity Investments
Boston, MA, US
Develop digital omnichannel client engagement strategy that aligns with Wealth Solutions to provide product education to drive lead generation across annuity & insurance product lines. Created value proposition & messaging for target audience partnering with key stakeholders. Leverage SEO, paid media (search, social media, display advertising), PR, onsite marketing, & content marketing as part of go-to-market strategies. Developed content marketing framework which mapped the customer journey to engaging content that helps convert leads to opportunities. Lead team of product content specialists utilizing learning agenda discipline to continually refine digital client experience.
EDUCATION
Westfield State College
BS
Anna Maria College
MBA
SKILLS
ABOUT TRACEY RYAN
Experienced & result-oriented marketing professional with the ability to develop…
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