Tracey Gray Corbitt

Director, Global Marketing @Rochester Electronics, LLC

Newburyport, MA, US

Responsibilities:* Lead global digital marketing strategy, driving revenue growth through multi-language websites, SEO, SEM, email marketing, social media, and campaign analytics.* Implement and optimize HubSpot marketing automation, enabling seamless multi-language content delivery, lead nurturing, and workflow automation to enhance global engagement.* Mentor and manage an international digital marketing team, fostering collaboration and expertise in marketing automation, CRM, and analytics.* Oversee the marketing operations infrastructure, streamlining e-commerce, digital asset management (DAM), reporting, content management, and system integrations for efficient global execution.* Direct Agile and Waterfall project management, ensuring seamless deployment of web applications, marketing automation enhancements, and CRM integrations.Key Achievements:* Integrate HubSpot marketing automation into global digital strategy, improving campaign performance and customer engagement.* Spearhead Craft CMS and Craft Commerce implementation and optimization, enhancing content management efficiency.* Deploy Widen Collective DAM, streamlining access to digital assets across global teams.* Drive Akamai ION implementation, significantly enhancing web performance and user experience.* Establish a cross-functional customer data integration change management process, ensuring seamless data flow across systems.Technical & Marketing Expertise:Craft CMS, Craft Commerce, HubSpot Marketing Automation, Google AdWords, Google Analytics, Akamai ION, Widen DAM, Formstack, In-House Digital Publishing, MS Office, HTML5, CSS, MS Project, Adobe Suite, Stripe

Southern New Hampshire University

BS, Business Studies & Information Technology

Southern New Hampshire University

Graduate Certificate, Project Management