Mariamne S.

Marketing Manager @Rochester Electronics, LLC

Newburyport, MA, US

Responsible for brand uniformity, content production, and delivery across paid global advertising media platforms including maintaining and optimizing annual budgets and roadmaps, defining target audiences, and supporting the global marketing team\'s ad needs (including graphic and editorial)• Implements, tracks, and optimizes paid advertising media strategy including print & digital advertising, lead generation programs, and custom e-newsletters with graphic support, content development, placement, and performance analysis.• Supports graphic direction of creative director with the development of brochures, posters, and other printed collateral for global sales regions as well as digital web-based graphic assets for website/blog, social media, and advertising.• Manages external translation agencies • Coordinates with external agencies for trade show booth development, and implementation• Organizes webinars with external publications in support of Manufacturing marketing goals, including graphic development and lead generation, which has resulted in sales and ongoing opportunities for the company• Plans and executes email campaigns and oversees their full lifecycle, including copy development, data segmentation, and reporting/analysis utilizing HubSpot. Coordinates campaign content with the global marketing team• Coordinates external PR communications, along with collaborating with the global team for communications pushes• Manages external vendor relationships including advertising publications, aggregator ad platforms, and branded promotional merchandise 2022: Implemented Wrike-online software tool for project management used by the global marketing team to streamline advertising and graphic requests • Research new publications, industry events, and marketing trends to continue to grow and optimize the ad program

Norwich University of the Arts

Study abroad through U of I in Norwich, England

University of Massachusetts Lowell

Web Design Certificate

University of Illinois Urbana-Champaign

Bachelors of Fine Art, Painting

Gibbs College

Certificate, Visual Communication

Rutgers University

Masters of Fine Art, Sculpture