Trace Smith
Chief Executive Officer @Next Glass
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WORK HISTORY
Chief Executive Officer @Next Glass
Our team is on a mission to connect producers, retailers, and consumers in the global beverage industry through software, data, eCommerce tooling, and marketing solutions. We own and operate an integrated suite of globally recognized and used products like Untappd, Untappd for Business, Ollie, Ekos, Oznr, BeerAdvocate, and Hop Culture.We are proud to be backed by PSG.https://nextglass.co/
EDUCATION
Wake Forest University
BS, Finance, summa cum laude, Honors in Finance, John Belk Stevens Scholarship
SKILLS
ABOUT TRACE SMITH
Entrepreneurial operator with M&A background and experience in growth and private equity-backed environments. I love building great teams and getting my hands dirty alongside them to scale businesses globally.Specialties: vertical SaaS, organizational AI transformation (functional adoption + value creation), add-on/roll-up M&A (sourcing, dealmaking, integration), team building, go-to-market planning & measurement, strategic partnerships, social media community building and moderation, financial modeling, product strategy, international expansion, data product development & monetization, marketing asset development & monetization, B2B & B2C eComm, crisis management, public speaking, hybrid/remote workforce leadership & management
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