Toni Petrova
Marketing Manager - Paid Search @Skyscanner
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WORK HISTORY
Marketing Manager - Paid Search @Skyscanner
Glasgow, GB
I lead Skyscanner’s APAC SEM strategy for Flights, driving profitable growth across Google Ads, Microsoft Advertising (Bing), Yahoo! Japan, and Naver. I own a cross-vertical experimentation framework that converts SEM tests into repeatable, scalable playbooks, and I partner with channel leads to deliver integrated campaigns. I also help enhance measurement through advanced tracking, attribution, and analytics, and work closely with platform reps to pilot and roll out new betas and product features.
EDUCATION
University of Economics - Varna
Master's degree, Information Technology and Business Trends
University of Economics - Varna
Bachelor's degree, Marketing
Professional School of Tourism Burgas
Secondary, Tourism and Travel Services Management
ABOUT TONI PETROVA
Digital marketing expert with over 9 years of PPC experience and in-depth knowledge in driving qualified leads for B2B & B2C companies through paid search campaigns. Proficient in creating and overseeing digital media strategies across multiple platforms. Well-versed in planning, building, and maintaining Search, Display, Shopping, and Video campaigns that meet the company’s marketing needs.Experienced in cutting PPC costs and increasing leads and revenue across a variety of accounts by utilising Google Ads automation and thorough experimentation.Google Ads and Bing certified, including Google Digital Champion in Search Excellence, Google Expert in Retail, and more.
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