Melissa Robles

Affiliate & Partnerships Manager @Skyscanner

Drive the go-to-market strategy, market share, and revenue performance as owner of the US, North America, and Latin America markets with UK-based metasearch travel engine technology firm. Cultivate relationships with 33+ assigned partners (online travel agencies, flight search companies, influencers, online travel agencies, travel guides, hotel, and car rental providers) representing $1M+ in annual revenues to negotiate affiliate content and marketing agreements. Direct planning, analysis, media placement, research, marketing performance activities, and product integrations via APIs, widgets, and referral links. • Positioned Skyscanner as key player in must-win US, Canada, and Brazil markets. Optimized early-stage presence by sharpening value proposition, increasing technical and operational support, closing market gaps, and applying BI insights. • Led programs delivering 108% YoY revenue growth and 52% traffic increase. Onboarded and reactivated 5 partners, boosted activity via 10 partners, and liaised with American Airlines team in strengthening positioning and execution.