Tomas Bäckefjord

WORK HISTORY

EDUCATION

ABOUT TOMAS BÄCKEFJORD

I am an experienced communications and marketing executive with more than 20 years of leadership in strategic communication, driving global brand growth, digital and organizational transformation, and business development within complex, international environments, across B2B, industrial, and technology-driven sectors, and public organizations. I am skilled in leading large international teams, managing multimillion budgets, and delivering strategies that increase revenue, strengthen market presence, and improve customer engagement. I appreciate authentic, purposeful and inspirational leadership and I think having fun together is a prerequisite for doing successful business. This is also how I strive to lead by example. My focus is on creating engagement, building trust, and turning strategy into tangible results, always with communication as a driver for change and growth.Proven expertise in- Strategic Communication, Marketing & Brand Development – positioning companies and organizations as industry leaders in competitive global markets- Digital Marketing & Automation – boosting lead generation, conversion, and data-driven decision-making- Change Leadership – guiding organizations through digital transformation, sustainability communication, and performance management- Executive Communications – supporting boards, management teams, and investor relations with high-impact messaging.My career spans senior leadership roles in multinational corporations, agency management, and board-level positions, consistently focused on strengthening brand recognition, driving growth, and enabling digital transformation. I have also worked as a lecturer, supervisor, and curriculum developer for the Communications Program at IHM Business School. My academic background includes a Master’s in Strategic Marketing & Communications (Stockholm University) and a Bachelor’s in Media & Communication Studies (Lund University).I am passionate about helping organizations grow by aligning marketing and communication strategy with business goals, building strong brands, and creating long-term value for stakeholders.