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Todd Anderson
Membership Architect @RAA
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WORK HISTORY
Membership Architect @RAA
Adelaide, AU
Management and evolution of RAA’s membership architecture model to provide the foundation for RAA’s membership base. Building sustainable growth, strengthening retention, deepening relationships and driving loyalty.
EDUCATION
University of South Australia
Bachelor of Social Science, Human Services, General
MiniMBA
Marketing/Marketing Management, General
University of South Australia
Bachelor of Management (Marketing), Marketing
Chartered Management Institute
Level 4 Diploma in Management, Business Administration and Management, General
ABOUT TODD ANDERSON
With a career spanning leadership roles in telecommunications, marketing, customer experience, and membership strategy, I have built and led high-performing teams, driven large-scale operational transformations, and shaped market-leading propositions across Australia and the UK.I began my career at Optus, where I managed call centre operations in both sales and service environments, progressing through leadership roles that saw me oversee business performance, operations, and strategy.In 2009, I transitioned to the UK with Sky, leading acquisition marketing performance and operational execution. As Head of Marketing Operations & Planning, I delivered end-to-end solutions for Sky’s marketing organization, optimising acquisition pricing, promotional planning, and channel performance to exceed key business objectives.Returning to Australia, I joined Telstra, overseeing multi-site call centre operations before being selected to help build and scale Belong, Telstra’s challenger brand. At Belong, I established and led the customer experience division, shaping Australia’s fastest-growing ISP. I built the 24/7 call center operation from the ground up, integrated Agile methodologies into digital and systems development, and spearheaded service design for Belong’s mobile launch.At Datacom Group, I played a pivotal role in designing BPaaS (Business Process as a Service) solutions for new and existing clients; bridging people, process, and technology. During the COVID-19 pandemic, I was repositioned to Service Delivery, where I successfully established and led Australia and New Zealand’s largest virtual contact center network—one of the most significant service delivery transformations in the region.My career has spanned the entire customer lifecycle, from acquisition and service delivery to retention and loyalty, across both B2C and B2B environments. I have been recognized with pinnacle awards across Telstra, Belong, and RAA for excellence in innovation, customer experience, and leadership.Currently, as Membership Architect at RAA, I am responsible for shaping, managing, and optimizing the membership proposition for South Australia’s largest member organization, ensuring sustainable growth and continued value for hundreds of thousands of members.
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