Tessa Luedtke
Senior Art Director @Mixbook
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WORK HISTORY
Senior Art Director @Mixbook
Lead the creative direction for marketing campaigns, product launches, and brand initiatives, translating business goals and customer insights into compelling creative strategies. Partner with senior marketing leadership to ensure concepts align with brand positioning while balancing high-level vision with hands-on execution.Oversee concept-to-completion development of large-scale campaigns across digital, print and partner channels, driving cohesive storytelling across the customer journey. Lead creative for seasonal campaigns, brand refresh initiatives, and key growth moments.Manage and mentor Designers while overseeing creative operations, including project timelines, priorities, and team workload. Foster a collaborative environment that encourages creative excellence, skill development, and efficient execution across the team.Making sure all work reflects the brand’s personality, quality, and strategic objectives. Continuously evolve the brand by identifying opportunities driven by cultural trends, customer insights, and emerging technologies.Maintain a high bar for creative quality by reviewing and approving key deliverables, ensuring strong design craft, brand alignment, and innovative thinking. Champion data-informed creativity by developing concepts that support testing, iteration, and performance optimization.Partner cross-functionally with marketing, product, content, and UX teams to deliver integrated creative solutions that drive engagement, brand consistency, and measurable business impact.
EDUCATION
University of Wisconsin-Stout
Bachelor's degree, Graphic Communications - Design emphasis
SKILLS
ABOUT TESSA LUEDTKE
With creative experience in both in-house and agency settings, I blend strategic and visual thinking to craft compelling brand experiences. Whether launching rebrands, storyboarding animations, or designing cohesive site experiences, I prioritize innovation, collaboration and clarity at every touchpoint.
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