Raffi Apelian
Senior Content Marketing Manager @Mixbook
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WORK HISTORY
Senior Content Marketing Manager @Mixbook
Los Angeles, CA, US
Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention- Leading influencer and brand partnership marketing initiatives and campaigns - Collaborates across teams to deliver an effective content marketing strategy and editorial plan to meet the business objectives- Creating content that the Mixbook audience is looking for and then optimizing the path to conversion. Including custom photography, DIY projects, lifestyle articles, and blog management- Content categorization, structure, development, distribution, and measurement- Development of editorial best practices so content is consistent with our brand voice, style, and tone- Developing and managing editorial/social media calendar and organization workflows- Channel management of digital content hubs and all supporting social channels - Integration of content programs with brand campaigns to drive web traffic and brand awareness.
EDUCATION
4A's IAAS Competition
Certification of Course Completion, Advertising
San José State University
B.S, Advertising, Focus in English
SKILLS
ABOUT RAFFI APELIAN
I have eight years of marketing and advertising experience in retail, food, and B2B industries. I specialize in social media management, content creation, influencer marketing, and copywriting. My work in social media management is focused on successful organic growth. Through in-house content creation, sourcing, negotiating and managing influencer campaigns, and writing relevant blog articles, I\'ve managed to grow organic channels on average +14% year over year. I thrive in a collaborative environment with creative colleagues. Under my direction, I helped create and execute an editorial calendar that consisted of stylized photoshoots, SEO-optimized content, and marketing assets necessary for specific campaigns. My professional relationship with over 200+ influencers and influencer agencies has provided me with a valuable pool of partners across lifestyle, family, fashion, photography, and DIY categories. I\'m deeply interested in expanding my knowledge of social media management and content creation. I\'d love to be a part of your team and create memorable campaigns for innovative clients. Please reach out directly at r••••••••@gmail.com.
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