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Tineke Simpson

Ecommerce Manager @HealthPost Ltd.

Auckland, NZ
EMAILS
[email protected]
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2024 — Present

Ecommerce Manager @HealthPost Ltd.

NZ

EDUCATION

2007 — 2007

Bishop Burton College

7303/7302, Teaching

1997 — 2005

South Hunsley

A Levels, 9 GCSEs, Business & Economics, Graphic Design, Photography

N/A

DesignThinkers Academy

Design Thinking Fundamentals

2005 — 2009

University of Hull

Bachelor of Arts (B.A.), Marketing and Advertising

SKILLS

StrategyB2b MarketingNew Business DevelopmentLeadershipAdvertisingB2bPromotionsSalesMarketingOnline AdvertisingSEODigital StrategyDreamweaverLead GenerationMarketing StrategyCopywritingEvent ManagementIllustratorSocial Media MarketingOnline PublishingBusiness DevelopmentCustomer Relationship Management (Crm)Marketing ManagementTrainingDigital MarketingBrand ManagementDirect MarketingAccount ManagementDigital MediaBrand DevelopmentCustomer ServiceBusiness-to-Business (B2b)Marketing CommunicationsCustomer RelationsOnline MarketingEmail MarketingSocial Media

ABOUT TINEKE SIMPSON

As Group Ecommerce Manager at HealthPost & The Future Co, I lead the end-to-end ecommerce operations, platform management, and onsite customer experience across three purpose-led brands — HealthPost, Flora & Fauna, and Nourished Life. I’m passionate about delivering seamless, intuitive, and inspiring online experiences — optimising both what our customers see (UX) and how our internal teams work behind the scenes (UI and process management). My focus spans site performance, conversion rate optimisation (CRO), average order value (AOV) uplift, loyalty initiatives, platform improvements, and continual onsite enhancements. I thrive on building resilient ecommerce foundations that allow brands to scale sustainably, making everyday eco-conscious choices easier and more rewarding for customers. With hands-on experience across platform replatforming, ecommerce operations, cross-functional collaboration, and digital experience design, I love working at the intersection of purpose, performance, and innovation. Specialties: • Ecommerce Operations & Onsite Experience (BigCommerce, Shopify) • Customer Journey Optimisation (CX & UX) • Conversion Rate Optimisation (CRO) & AOV Growth • Platform Management & Site Enhancements • Loyalty Program Integrations • Process Optimisation & Team Enablement • Sustainability-Led Digital Commerce

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