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Head of E-commerce @De Gruyter Brill
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WORK HISTORY
Head of E-commerce @De Gruyter Brill
Leiden, NL
Own end-to-end eCommerce promotions, from planning and execution to performance analysis, driving promotional revenue,+15% conversion uplift, and higher average order value during campaigns.Connect marketing, growth, tech, and UX teams to deliver coordinated, data-informed campaigns, improving time-to-launch, execution quality, and overall customer experience.Optimise performance using analytics and KPIs (GA, BI, CRM) to refine pricing, discounting, and promotional strategies, increasing conversion rates, repeat purchases, and ROI.
EDUCATION
IAE de Poitiers
Master 1, Intelligence économique et communication stratégique
IAE de Poitiers
Licence, Communication des entreprises
Université de Poitiers
DUT Techniques de commercialisation, Marketing
ISCOM
Master 2, Marques et management de l'innovation
SKILLS
ABOUT THOMAS GUENIFFEY
Hello! I’m Thomas, a seasoned digital marketing strategist with over a decade of experience in creating impactful marketing campaigns and driving brand growth. Currently serving as Integration Platform Manager at De Gruyter Brill, I develop and execute comprehensive strategies that align with organizational goals and enhance digital marketing effectiveness.My career journey has equipped me with a robust understanding of data-driven marketing, platform integration, and cross-functional team leadership. From leading successful web marketing initiatives to optimizing digital presence and implementing innovative solutions, I have consistently delivered results that elevate brand engagement and business performance.Passionate about leveraging analytics and creativity to craft compelling marketing strategies, I am committed to staying at the forefront of digital trends and innovations. My approach integrates technical expertise with strategic vision to drive successful outcomes in dynamic environments.
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