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Thiago Jesus
Senior Brand Manager @BIC
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WORK HISTORY
Senior Brand Manager @BIC
CT, US
Responsible for developing brand growth strategy, creating engaging brand content, launching key innovation initiatives and optimizing the marketing mix for Women’s BIC Shavers in the NAM Market.• Own end-to-end brand and growth strategy for BIC Women’s Shavers across North America, with full P&L responsibility over a $100M+ portfolio.• Led the launch of Soleil Escape with a full 360° go-to-market plan, scaling the sub-brand to 4.3% dollar share within two years. Soleil Escape launch recognized with a BIC Global Award as Best Product Launch of the Year.• Lead a multi-million-dollar annual marketing budget, optimizing media mix, innovation investment, and ROI.• Drive omnichannel marketing strategy across digital, social, retail, e-commerce, and traditional media, delivering measurable gains in brand equity, penetration, and market share.• Lead innovation pipeline development in partnership with R&D, Supply Chain, and Commercial teams.• Partner closely with Sales, Finance, Category Management, and Operations to deliver profitable growth.
ABOUT THIAGO JESUS
CPG marketing leader with nearly 20 years of experience building brands, leading…
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