Theresa Geffre

Regional Sales Manager Az, Nv & Ut @Stella & Chewy's

Phoenix, AZ, US

Develop and manage sales strategy for the market that ensures attainment of Company goals including but not limited to sales growth, profitability, brand development, brand awareness and brand leadership objectives. Coordinate and control the daily sales operations within the territory, including the execution of sales calls consistent with territory sales plans for account growth and new account attainment.• Management of Key Accounts / Chains within the territory including Joint Business Planning, Promotional Execution and new product introductions.• Target A, B, and C accounts by present and potential revenue and profits, costs to sell and service and probability of success and allocate time accordingly.• Train and educate retail sales personnel. Training to include, but not be limited to, product features and benefits, nutritional education and selling to the consumer.• Communicate, and coordinate with Distributor sales personnel on a regular basis. Schedule ride-a-longs with Distributor Reps as required. Work with the Key Account Manager to provide sales training of distributor sales reps, trade show coordination and other distributor related requirements.• Coordinate all in-territory trade shows, consumer shows and other event activities including show payments and scheduling, booth transportation, assembly and disassembly.• Control expenses to stay within budgeted guidelines.