Michael Glover
Head of Growth @Hey Digital
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WORK HISTORY
Head of Growth @Hey Digital
As Head of Growth, I’m responsible for:* Developing and executing our growth strategy—from outbound and inbound to partnerships, content, and more.* Planning, testing, and scaling demand generation activities across performance marketing channels (LinkedIn, Google, email, events, etc.)* Identifying and testing new experiments that are designed to drive more pipeline and revenue across the entire funnel.
EDUCATION
University of Lancashire
BA (Hons), Sports Journalism
CXL
Content Marketing Specialist
ABOUT MICHAEL GLOVER
After 8+ years as a B2B SaaS marketer, I’ve hopped over to the agency world to lead growth at Hey Digital—a leading performance marketing and creative agency focusing solely on B2B SaaS.Just B2B SaaS? Yes, just B2B SaaS.Because it’s damn hard trying to make paid ads work in this crazy world of selling software. It needs a specialist.I know because I’ve been there.Long sales cycles. Multiple decision makers. Large contract values. More features and value prop angles than you can shake a stick at.It’s not as simple as 1 dollar in today = 3 dollars out tomorrow.Then you’ve got to figure it all out while doing the 2 billion other things that are expected of you as an in-house marketer.If you’re in that same boat, hit me up. Happy to talk marketing with other marketers at any time and help where I can (no pitches, I role at Hey Digital is Head of Growth.This means I’m responsible for:* Developing and executing our growth strategy—from outbound and inbound to partnerships, content, and more.* Planning, testing, and scaling demand generation activities across performance marketing channels (LinkedIn, Google, email, events, etc.)* Identifying and testing new experiments that are designed to drive more pipeline and revenue across the entire more about me-From north Wales, currently live in Reading-Have lived in various places, including DC in the US-Used to be a personal trainer before getting into marketing-Have an amazing wife and a cheeky little boy-I’m kind of obsessed with sports, almost anything with a ball is my bag
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