Derek Go
Performance Marketing Strategist @Hey Digital
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WORK HISTORY
Performance Marketing Strategist @Hey Digital
Strategic Client Leadership: Take full strategic ownership of client accounts from strategy through to execution and reporting Create comprehensive reporting decks and presenting results to clients over calls Communicate clearly with clients on Slack and acting as their primary point of contact Build strong, trusted relationships with clients and acting in line with our core valuesCampaign Management & Strategy: Provide strategic direction and advice for other members of the Performance Marketing team Plan, create, and launch new campaigns for our clients across multiple platforms Execute and lead audits, create strategies, and implement tracking for potential and new clients Lead the creation of real-time revenue reporting for the clients you are managing Review the performance of campaigns across multiple channels and optimizing frequently - always seeking ways to improve account performance and efficiencyOperations & Team Collaboration: Document and build paid media processes alongside our operations team Work on weekly and mid-month performance updates for the accounts you’re responsible for managing Plan and execute new ideas and experiments that you think will help drive better results for our clients
EDUCATION
Sacred Heart School - Ateneo de Cebu
High School Diploma, High School/Secondary Diplomas and Certificates
University of San Carlos
Bachelor of Science (B.S.) in Business Administration, Double Major in Marketing Management & Entrepreneurial Studies
SKILLS
ABOUT DEREK GO
I am an experienced digital media professional with a proven track record in digital media activation, performance marketing, media strategy, and account management across Asia Pacific and North America. My career spans from diverse settings - from agency-side to in-house and embedded teams - supporting both SMEs and multinational clients. I bring a hands-on approach and a regional perspective to delivering results across a broad range of digital campaigns.
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