Christine Smith

Enterprise Applications | Marketing Operations | Project Management | AI Integration | Strategic Learning & Development | PMP Certified

Role
Enterprise Applications Manager at Colibri Group
Location
Knoxville, TN, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Christine Smith

WHO AM I:I am a senior operations and program management leader who builds the systems, governance, and operating models that turn strategy into execution. I work at the intersection of program management, enterprise applications, data, and cross-functional leadership, helping organizations scale with clarity, accountability, and measurable outcomes.I’ve led portfolio-level initiatives across technology, marketing, operations, finance, and enrollment in complex environments. I specialize in PMO design, enterprise systems optimization, and improving how teams plan, prioritize, and deliver work. I’m known for bringing structure to ambiguity and driving efficiency and ROI through better processes, tooling, data visibility, and AI-enabled workflows.If you work with me, you’ll hear me ask “why are we doing it this way?” and “what would make this easier to execute at scale?” I value practical solutions and progress over process for process’s sake. WHAT SETS ME APART- Built PMO and portfolio governance frameworks from the ground up, supporting 15+ concurrent strategic initiatives with executive-ready visibility into progress, risks, and tradeoffs- Led enterprise application and marketing operations functions across CRM, martech, analytics, and work management ecosystems- Partnered directly with senior leaders to drive prioritization, resource allocation, and roadmap decisions tied to business outcomes- Led technology modernization, operating model redesign, and AI-enabled workflow improvements during periods of significant organizational change- Managed multi-million-dollar budgets, vendor relationships, and shared services teams with a focus on efficiency, accountability, and scale🤝 WHAT I\'M GOOD AT:Program & Portfolio Management | PMO Design & Governance | Strategic Operations | Enterprise Applications | AI-Enabled Operations | Data-Driven Decision Making | Executive Reporting | Cross-Functional Leadership | Prioritization & Resource Planning | Change Management | Process Optimization | Financial Oversight | Vendor Management | CRM & Martech Systems TECH STACK:Jira (including Rovo), monday.com, Asana, Basecamp, Trello, Wrike, Smartsheet, Airtable, Confluence, Slack, Google Workspace, HubSpot, Slate, NetSuite, Mailchimp, Emma, Adobe Creative Cloud (Firefly, Sensei), Tableau, Power BI, Excel, PowerPoint, ChatGPT, Microsoft Copilot, Google Gemini, Fireflies, and related PMO, CRM, analytics, collaboration, and AI tools. INDUSTRY EXPERIENCE:Education Technology | SaaS | Technology-Enabled ServicesLooking forward to connecting!

Experience

  1. Enterprise Applications Manager

    Colibri Group

    Apr 2025 — Present

    Launched an enterprise NetSuite intake and governance model, reducing resolution time 32% and standardizing prioritization across cross-functional partners.• Implemented governance, scoring, and performance tracking to enable data-driven resourcing and improve backlog transparency and delivery predictability.• Led enterprise tool migrations as SME, accelerating adoption through reusable documentation and training while reducing implementation risk by 15%.• Drove operational efficiency by advising on AI and automation initiatives aligned to business objectives, improving scalability and capacity utilization.• Translated application and operational data into prioritized improvements used in leadership planning and readiness reporting.

Education

  • Middle Tennessee State University (MTSU)

    Bachelor of Science

  • East Tennessee State University

    Master of Arts (M.A.)

Skills

  • Adobe Photoshop
  • Event Planning
  • Digital Media
  • Brand Management
  • Marketing Strategy
  • Videography
  • Social Media Advertising
  • Illustrator
  • Photoshop
  • Theatre
  • Social Media Marketing
  • Brand Development
  • Powerpoint
  • Marketing
  • Leadership
  • Web Design
  • Budgets
  • Public Relations
  • Indesign
  • Adobe Creative Suite
  • Customer Service
  • Graphic Design
  • Social Media
  • Creative Campaign Development
  • Public Speaking
  • Microsoft Office
  • Digital Marketing
  • Event Management

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Christine Smith — Enterprise Applications Manager at Colibri Group in Knoxville, TN, US | Unifers