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Teresa S.
Marketing and Communications Manager @Ducati North America
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WORK HISTORY
Marketing and Communications Manager @Ducati North America
Mexico City, MX
EDUCATION
EGADE Business School del Tecnológico de Monterrey
MBD Master in Business Analytics, Business Administration and Management
LCI Monterrey
Certification in Editorial Design, Design and Visual Communications, General
Universidad de Monterrey
Master of Business Administration - MBA, Marketing and Merchandising Strategies
Swinburne University of Technology
Certificate in Psychology, Psychology
Tecnológico de Monterrey
Bachelor of Industrial Design, Industrial and Product Design
ABOUT TERESA S.
With over 10 years of work experience in the motorcycle industry, I am a passionate and creative marketing and communications manager who loves to create memorable and engaging experiences for customers and fans. I have a master\'s degree in business administration with a focus on marketing and merchandising strategies, and a background in product design. I currently work at Ducati North America, where I manage the marketing and communications strategy for the iconic Italian brand in the Mexican market.At Ducati, I am responsible for developing and executing integrated marketing campaigns, experiences, launch strategies and collaborations that showcase the brand\'s values, heritage, and innovation. I also oversee the media relations, social media, and digital marketing activities. I use my skills in experiential marketing, marketing communications, and branding to create compelling and authentic stories that connect with the audience and drive loyalty and growth.
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