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Taylor Yob
Account Executive- Strategic Partnerships @iHeartMedia
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WORK HISTORY
Account Executive- Strategic Partnerships @iHeartMedia
Represents iHeartMedia as a strategic brand partner. Targets consumers geographically and demographically by creating local and national brand alignment conceptual strategies. Collaborates on projects between sales, digital, promotions and programming teams in order to launch broadcast, podcast, digital, streaming, and onsite marketing activations that meet and exceed client expectations. Identifies quality prospects and researches local market trends and insights. Enhances marketing strategies for new and existing advertisers and agencies. Uses Salesforce Lightning to maintain prospects, opportunities, and create sales reports. Selected by national executive leadership team as grand prize winner in 2021 for iHeartMedia\'s Innovation Month, an initiative encouraging employees to share actionable ideas for how the company can innovate the future.
SKILLS
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