Tatiana Bobrikova
Product Director Commercial Pricing and Data @METRO.digital
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WORK HISTORY
Product Director Commercial Pricing and Data @METRO.digital
Berlin, DE
Lead a multi-team product organisation in high-scale B2B SaaS, spanning Product, Data, Engineering, and Design (30+ people) with global stakeholder alignment.Drive product strategy and execution for 6 core solutions across 20+ countries, driving process digitization and value chain optimization.Manage 8 Product Managers with full responsibility for performance, growth, and promotions, advancing 2 into senior and leadership roles; leading matrixed, distributed teams across markets.
EDUCATION
Graduate School of Management St. Petersburg State University
Master's degree
Ecole supérieure de Commerce de Rennes
Bachelor's degree (Exchange Semester)
Corvinus University of Budapest
Master's degree (CEMS Exchange semester)
CEMS - The Global Alliance in Management Education
Master's degree
Graduate School of Management St. Petersburg State University
Bachelor's degree
SKILLS
ABOUT TATIANA BOBRIKOVA
I’m a product and people leader who loves complex systems and the humans who make them work. Over the past 10 years, I’ve led global platforms across 20+ markets, shaped product strategy, and grown cross-functional teams through change. At METRO.digital, I lead six international product platforms and a collaborative organisation across Tech, Product, Data, and Design. I care about clarity, structure, and creating environments where teams can perform with purpose, especially in large, matrixed contexts. If you’re scaling platforms or building modern product teams, I’d love to connect.
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