Taryn Marie Harbert

About Taryn Marie Harbert

I am a senior marketing and communications leader specializing in brand strategy, storytelling, and market positioning for complex, multi-office organizations. My work focuses on creating clarity, consistency, and credibility, helping organizations articulate who they are, why they matter, and how they show up in competitive markets.In my current role, I lead enterprise-level marketing and communications strategy across North America, overseeing brand governance, thought leadership, digital engagement, and integrated communications. I build systems and frameworks that bring alignment to fragmented teams, elevate brand expression, and ensure messaging is consistent, intentional, and audience-driven.A core strength of my leadership is translating complexity into clear narratives. Whether shaping executive messaging, modernizing legacy brands, or guiding teams through change, I focus on storytelling that reinforces trust, strengthens reputation, and supports long-term positioning.I am known for building high-performing teams, professionalizing marketing functions, and creating scalable structures that allow brands to grow without losing coherence or authenticity. The result is stronger market presence, clearer identity, and communications that work as a strategic asset—not just a support function.

Experience

1. Associate Principal

   Rider Levett Bucknall RLB

   Jan 2025 — Present · Phoenix, AZ, US

   Lead and develop a high-performing team spanning proposals/pursuits, communications, brand, and publications—balancing speed, quality, and strategic intent.• Drive modernization and continuous improvement across marketing processes to increase consistency, reduce reactive work, and strengthen execution against business goals.• Launched repeatable intake, prioritization, and planning workflows to reduce last-minute fire drills and protect strategy-led communications.• Established stronger standards around client-facing deliverables to keep the spotlight where it belongs: on services, outcomes, and technical expertise—not internal support functions.• Led change initiatives tied to growth moments (new platforms, team structures, firm-wide tools), ensuring adoption through clear messaging and practical rollout support.

Education

• University of Phoenix

  Bachelor's Degree, English - Technical Writing

  2013 — 2015

• The University of New Mexico

  Associate's Degree, English Language and Literature, General

  2007 — 2010

Skills

• Organization Skills
• Public Relations
• Marketing Communications
• Search Engine Optimization
• Web Development
• Blog Marketing
• Content Writing
• Web Design
• Proposal Preparation
• Web Content Writing
• Operations Management
• Strategic Planning
• Adobe Indesign
• Marketing
• Wordpress
• Customer Satisfaction
• Microsoft Excel
• Proposal Management
• Networking
• Social Media
• Online Marketing
• Content Development
• Adobe Creative Suite
• Website Building
• Employee Training
• Project Management
• Customer Service
• Logo Design
• Data Entry
• Budgets
• Office Administration
• Graphic Design
• Technical Writing
• Microsoft Office
• Adobe Illustrator
• Development & Implementation of Marketing Plans
• Design
• Marketing Strategy
• Site Traffic Analysis
• Events Coordination