Tara Marotti
President & CEO | Connector of People and Ideas
- Role
- President and CEO at Burke, Inc
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Tara Marotti
Career marketing research professional with a strong background in a variety of research areas (exploratory, market structure and segmentation, product innovation and development, product positioning, brand positioning, brand equity, customer satisfaction, employee satisfaction) across several industries. Most recently have been managing groups with interests in custom marketing research, Shopper Insights, Healthcare/Pharmaceuticals research, Qualitative research tools and techniques as well as Employee Research.Specialties: Custom Marketing Research; Qualitative Research; Shopper Research; Healthcare/Pharmaceuticals Research; Employee Research;
Experience
President and CEO
Oct 2025 — Present · Cincinnati, OH, US
Education
Indiana University - Kelley School of Business
Bachelor of Science (B.S.), Marketing and HR
1990 — 1995
University of Cincinnati Carl H. Lindner College of Business
MBA, Marketing
1997 — 1999
Skills
- Market Research
- Brand Equity
- Quantitative Research
- Marketing Research
- Research
- Shopper Marketing
- Advertising Research
- Customer Satisfaction
- Segmentation
- Consumer Behaviour
- Analytics
- Survey Design
- Management
- Competitive Intelligence
- Customer Insight
- Focus Groups
- Product Innovation
- Positioning
- Primary Research
- Qualitative Research
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