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Tamara Arozamena
Senior Creative Manager @Coronel Creatives
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WORK HISTORY
Senior Creative Manager @Coronel Creatives
Creative oversight of 360° brand experiences, content ecosystems and integrated campaigns for Montelobos, Campari Academy, VMC, Aperol, Espolón and Grupo Habita. Responsible for concept development, creative and cross-channel execution across digital, experiential and cultural platforms.
EDUCATION
Universidad de la Comunicación, S.C.
Comunicación Visual, Estudios sobre comunicación y medios
Brother Ad School
Summer Creative 2025, Publicidad
ABOUT TAMARA AROZAMENA
Creative and Brand Strategist with experience building culturally relevant, insight-led ideas across Mexico and Argentina. I translate brand strategy into clear conceptual platforms, sharp narratives, and high-craft execution, spanning integrated campaigns, social-first content, influencer strategy, and experiential production.I’ve partnered with brands including Amazon Prime Video, Coca-Cola (Powerade), Campari Group, Casa Lumbre Spirits, Bitso, GBM, Citibanamex, Mondelēz, Bayer, N+, Coppel and Privalia, working across brand development, creative development, narrative systems, and end-to-end production.Strategic thinker with strong conceptual and writing skills, able to bridge strategy, storytelling, and execution to deliver work that performs creatively and commercially.
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