Sydney Perez
Manager, Partnership Services @NASCAR
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WORK HISTORY
Manager, Partnership Services @NASCAR
In this role, I lead the development and activation of high value corporate partnerships across NASCAR’s Southeast Region. My responsibilities include managing day-to-day partner relationships, building strategic plans, and delivering fully integrated programs that elevate brand visibility and drive measurable results. I coordinate cross-functionally with internal teams, including competition, digital, creative, events, and operations, to ensure seamless execution on race weekends and throughout the season. I also identify new opportunities for partner growth, develop custom solutions around key moments, and help bring innovative campaigns to life that enhance fan experience and strengthen long term partnerships.
EDUCATION
Florida State University
Bachelor's degree, PSYCHOLOGY
ABOUT SYDNEY PEREZ
As Manager of Partnership Services at NASCAR, I assist with and lead planning and execution of integrated partnership programs across some of the sport’s most high-profile events, including the DAYTONA 500. I serve as the primary point of contact for various brand partners, ensuring their marketing activations, hospitality experiences, and contractual assets are flawlessly executed.From concept to recap, I collaborate cross-functionally with internal departments and external agencies to deliver measurable value, enhance fan engagement, and strengthen long-term sponsor relationships. My role blends project management, client servicing, creative activation, and live event production, all in the fast-paced world of motorsports.
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