Swarit Yadav

Senior Google Analytics Engineer @Travelopia

Noida, IN

Directed analytics strategy for 10+ premium travel brands, enabling data-driven decisions across marketing, product, and user experience initiatives.• Spearheaded end-to-end GA4 migration and scalable tracking frameworks, ensuring accurate, actionable insights for leadership and cross-functional teams.• Mentored and guided a 4-member analytics team in GTM best practices and event tracking, reducing dependency on engineering for implementation.• Designed SQL-based dashboards and reporting frameworks to provide real-time visibility into marketing performance and customer behavior for executive decision-making.• Collaborated with CRO and cross-functional teams to optimize user journeys, A/B testing, and conversion strategies.• Translated complex analytics into actionable business recommendations, driving improvements in campaign ROI, customer engagement, and overall digital performance.