Swarit Yadav
Digital Strategist
- Role
- Senior Google Analytics Engineer at Travelopia
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Swarit Yadav
Results-oriented professional with 10 years of cross-functional experience across Travel,…
Experience
Senior Google Analytics Engineer
Jan 2023 — Present · Noida, IN
Directed analytics strategy for 10+ premium travel brands, enabling data-driven decisions across marketing, product, and user experience initiatives.• Spearheaded end-to-end GA4 migration and scalable tracking frameworks, ensuring accurate, actionable insights for leadership and cross-functional teams.• Mentored and guided a 4-member analytics team in GTM best practices and event tracking, reducing dependency on engineering for implementation.• Designed SQL-based dashboards and reporting frameworks to provide real-time visibility into marketing performance and customer behavior for executive decision-making.• Collaborated with CRO and cross-functional teams to optimize user journeys, A/B testing, and conversion strategies.• Translated complex analytics into actionable business recommendations, driving improvements in campaign ROI, customer engagement, and overall digital performance.
Skills
- Business Strategy
- Entrepreneurship
- Social Media Marketing
- Project Management
- Team Management
- Supply Chain Management
- Market Research
- Business Analysis
- Brand Positioning Strategies
- Business Development
- Marketing Strategy
- Strategy
- Leadership
- Marketing Management
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