Susannah Scott Pennal
Manager, Demand Generation @Geotab
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WORK HISTORY
Manager, Demand Generation @Geotab
Leading a complete update of the demand generation strategy for all North American segments, focusing on creating clear playbooks and standards that make campaigns easier to scale and more effective.* Managing and mentoring a team of marketing professionals, working to simplify how we execute campaigns and improve overall team efficiency.*Working directly with Sales, Product, Product Marketing, Digital Marketing, and Content & Creative teams to drive pipeline through effective demand generation to help the sales team reach revenue targets and *Testing & building new tools like AI agents and advanced analytics to improve how we reach customers and measure the success of our campaigns.*Managing the annual campaign calendar and marketing budget to ensure North American initiatives stay aligned with broader company goals.*Using data from campaign results and sales feedback to constantly improve our marketing tactics and return on investment.
EDUCATION
King's College London
Master of Arts (M.A.), History of Warfare
University of Toronto - School of Continuing Studies
Certificate, Project Management
University of St Andrews
M.A. Hons, Modern History and English
ABOUT SUSANNAH SCOTT PENNAL
I am an expert in content creation, marketing strategy, digital channels, project management, and communications. I drive projects to completion, identifying areas in need of improvement with the vision to develop and implement successful action plans. I foster collaborative, cross-functional working relationshipsCheck out my Cisco blogs: https://gblogs.cisco.com/ca/author/susannahpennal/
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