Susan Metz

About Susan Metz

I am a highly effective Sales Operations / Revenue Operations and Sales Enablement leader and strategist with extensive experience growing revenue through a combination of technology, training, and analytics.I offer a history of optimizing sales processes, streamlining workflows, and implementing data-driven strategies that strengthen overall sales performance. I empower sales teams to take performance to the next level. I am capable of building sales training and development initiatives leveraging a Master’s degree in Instructional Technology.

Experience

1. Revenue Operations Strategist

   Iceberg

   Dec 2024 — Present

   At Iceberg, I lead end-to-end solution delivery and program management across CRM, RevOps, and marketing automation initiatives for clients in healthtech, SaaS, and consumer services. My work centers on aligning strategy, systems, and teams to create scalable, data-driven growth operations.I partner with leadership to translate business goals into actionable system design—spanning Salesforce and HubSpot implementations, integrations across the GTM tech stack, and reporting frameworks that provide full-funnel visibility.Key areas of focus include-CRM and Revenue Cloud optimization, including quoting automation, pipeline management, and approval workflows-HubSpot/Salesforce automation and campaign operations, connecting marketing and sales data to improve conversion and attribution-Tech stack architecture and tool alignment across sales, marketing, and customer success teams-Analytics and dashboard development to track performance, forecasting, and lifecycle metrics-Change management and training, ensuring adoption and sustained ROI post-launch.I’m passionate about bridging strategy with execution—helping growing organizations build efficient, insight-driven operations that scale.

Education

• San Francisco State University

  Master of Arts Degree in Education

• California Polytechnic State University-San Luis Obispo

  BS