Susan Simkins

WORK HISTORY

EDUCATION

ABOUT SUSAN SIMKINS

B2B / B2C brand marketing and corporate communications senior leader who leverages data insights to drive strategic enterprise growth/value. With experience in healthcare, education, and consumer marketing, I initiate clear, engaging, human-centered marketing and communication strategies that drive results and deliver meaningful impact across complex ecosystems, making communications engaging, empathetic, accessible, and trusted. With a focus on growth, profitability, and performance, I help organizations succeed by clarifying their competitive advantage, sharpening a compelling brand position and identity, and leveraging prospect and customer connections. I have led global brands through change management and digital transformation during market disruption.I bring together the marketing mix of insights, strategy, creative, demand gen, digital/omni-channel, and reputation management, creating an integrated and branded experience that leads to positive financial impact. BRAND STRATEGY + CORPORATE COMMUNICATIONS: Reposition brands in complex industries within competitive markets. Elevated Quantum Health’s brand SOV from 23% to 52% in a highly competitive market, and spearheaded McGraw-Hill\'s rebranding, repositioning the K-12 division from textbooks to SaaS/software publisher, strengthening market perception, and aligning employee culture for IPO readiness. GROWTH MARKETING + CUSTOMER ACQUISITION: Lead integrated, go-to-market strategies across paid, owned, and earned channels: digital, social, public relations, CRM, SEO/SEM, and events, driving awareness, conversion, and retention. At Quantum Health, secured +133% in website traffic,+15% in social followers, and +756% in MQLs. MARKET INSIGHTS: Lead the voice of the customer, leveraging research to inform strategies and drive compelling narratives around value perception and customer friction points.SALES ENABLEMENT: Collaborate with Sales/Client teams to shape compelling, insight-driven value propositions and content for prospecting and pipeline development. As an agile business leader, I\'m a forward thinker, a catalyst of change, and results-driven. I have experience managing within complex organizations (private, high-growth, PE, IPO-ready), connecting teams around vision and purpose, leading with transparency, collaboration, and building trust through my personal interest in everyone succeeding.Conference Speaker: Brand Strategy Conference (New York)\"Brand revitalization and governance: Staying relevant in an era of category disruption from technology.\"Contact: s••••••••@gmail.com