Sunidhi Mehta

Category Growth Leader | Strategic Thinker | Passionate Educator | Avid Explorer | IELTS 7.5 (CLB 8)

Role
Category & E-commerce Head Stationery & Coloring at BIC
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Sunidhi Mehta

Perfection, it is said, is in trifles; but perfection is no trifle. Category…

Experience

  1. Category & E-commerce Head Stationery & Coloring

    BIC

    Aug 2022 — Present · Mumbai, IN

    The pen is mightier than the sword.”That\'s the power of written communication—measured, meaningful, and memorable.I am responsible for driving the growth and expansion of the category across multiple channels, with complete ownership of the P&L. My role spans:Strategic category growth & expansion across traditional and digital platformsEnd-to-end P&L ownership, ensuring profitability and resource optimization.Digital marketing campaigns aimed at performance and brand equity.Portfolio planning & demand forecasting to ensure market readiness and supply alignment.NPD: From insight to execution

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Sunidhi Mehta — Category & E-commerce Head Stationery & Coloring at BIC in Mumbai, MH, IN | Unifers