Sunidhi Mehta

Category & E-commerce Head Stationery & Coloring @BIC

Mumbai, IN

The pen is mightier than the sword.”That\'s the power of written communication—measured, meaningful, and memorable.I am responsible for driving the growth and expansion of the category across multiple channels, with complete ownership of the P&L. My role spans:Strategic category growth & expansion across traditional and digital platformsEnd-to-end P&L ownership, ensuring profitability and resource optimization.Digital marketing campaigns aimed at performance and brand equity.Portfolio planning & demand forecasting to ensure market readiness and supply alignment.NPD: From insight to execution