Subhajit Chakraborty
Deputy General Manager @Shyam Steel Industries Limited
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WORK HISTORY
Deputy General Manager @Shyam Steel Industries Limited
Spearheaded consumer research initiatives for TMT brands, enhancing market understanding and brand positioning. • Developing strategies for Budleaf, a premium tea brand in India, focusing on quality and consumer preferences. • Engaged directly with consumers to gather insights, driving brand strategy and innovation.
EDUCATION
New Delhi Institute Of Management
Post Graduate Diploma in Management, Marketing & Finance
Purushottam Institute of Engineering & Technology
Bachelor of Engineering - BE, Electronics & Instrumentation
SKILLS
ABOUT SUBHAJIT CHAKRABORTY
A strategic consumer research professional with 14+ years of experience uncovering what drives customer behaviour and translating those insights into business growth. Have led end-to-end research initiatives across fintech and automotive sectors—specialising in brand tracking, NPS, U&A, segmentation, customer journey mapping, etc.At Paytm, I head consumer insights, partnering closely with marketing and product teams to deliver actionable strategies that impact acquisition, retention, and loyalty. Previously at Nielsen and Evalueserve, I worked across brands and sectors to guide innovation and enhance customer experience through data.I’m passionate about making the consumer’s voice central to every business conversation—driving clarity, creativity, and results.
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