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Start for FreeStewart McAlpine
Head of Digital Product - Insurance @The AA
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WORK HISTORY
Head of Digital Product - Insurance @The AA
Leading the digital development of the Insurance, SMR and Accident Assist value streams to drive increased value by delivering great customer journeys as part of digital replatforming programmes, new technology integrations and continuous optimisation.
EDUCATION
University of Leicester
Bachelor's degree, History & Politics
University of Leicester
Master's degree, Diplomacy and International Relations
SKILLS
ABOUT STEWART MCALPINE
A digital and marketing leader with 20 years’ experience solving customer problems and delivering commercial value in the financial services, automotive and utility sectors.Passionate about growing, developing and leading high performance teams to deliver positive outcomes for both customers and company. Track record of delivering great value adding digital experiences, products and propositions through large scale digital transformation programmes and continuous agile development and optimisation. Driving consistent positive ROI. Successful delivery of growing performance marketing across digital channels including price comparison websites (PCWs), search, affiliates and display with budgets ranging from £50m.Excellent stakeholder management to c-suite level as well as significant partner and agency selection and management experience.Technology enthusiast professionally and personally who is always looking at what real world advantages can be gained through developments such as personalisation and AI.
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