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Steven Spradlin
Senior Director Global Head of Broadcast, Digital & Social Communications @CME Group
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WORK HISTORY
Senior Director Global Head of Broadcast, Digital & Social Communications @CME Group
Responsible for global strategy covering production, promotion, and distribution of paid and organic brand and product marketing content to international broadcast, digital, editorial, and social-media outlets leading 20 professionals. Growing Brand Awareness * 200+% jump in editorial sponsored content viewership attained with major international publishers by researching and preparing a comprehensive expansion plan, and redefining content standards and cadence.* 175% surge in video viewership recorded over two years by changing the nature of provided content to shorter and more trend-driven storytelling.* 31% hike in video audiences across the APAC region fostered by installing a secure end-to-end content delivery network.* 25% lift in YoY brand reach garnered by arranging an exclusive partnership with a major social-media network and global news publisher. Expanding Content & Reach * 25+% boost in the performance of editorial content reached by transforming the website user\'s experience.* Optimized engagement and cost efficiencies by interpreting content performance data to inform editorial decisions and provide attribution modeling to content, channel architecture, audience definition, and media spend. Building the Social Media Audience * Embraced emerging social-media channel pilots to reach a new B2C retail-customer segment.* Grew the social-media following into one of the financial-service industryís largest by framing and executing an aggressive expansion strategy focused on driving traffic to the company\'s website.* 15% conversion-rate gain and lowered cost attained by mining expanded audience segments through mapping internal customer data and partnering with domestic and international data providers.* Deepened understanding of the company\'s social-media exposure by onboarding detailed social-listening capability and implementing global social-media management platform.
EDUCATION
Transylvania University
BA, Engineering and Business Administration
University of Kentucky
MSCE, Engineering
University of Kentucky
BSCE, Engineering
ABOUT STEVEN SPRADLIN
Seasoned content marketing executive with comprehensive experience in creating and…
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