Steven Pantaleo

Global Publishing Manager @WWE

Stamford, CT, US

April 2013 - Present: • Led strategic launch of global publishing division from planning to execution, responsible forperformance of all licensed books, magazines, posters, calendars and other print product• Grew annual publishing revenue by 179% over 5 years• Crafted diverse product portfolio serving all targeted demographic segments• Managed over 20 external partnerships from contracts to development, marketing,forecasting and tracking• Generated all content from ideation through editing, image selection and approval process• Synergized marketing initiatives on internal platforms including social and digital media, live events, television, fan conventions and trade shows• Planned and executed numerous retail activations involving high-profile, on-air talent• Supported Publicity department with crafting of press releases and media outreach strategy• Organized “Legends” nostalgia program, integrating alumni wrestling talent into consumerproduct mix• Liaised with on-air talent and top execs on department-wide activations October 2005 - April 2013: • Oversaw international home entertainment business across more than 25 countries• Developed localized product and marketing initiatives based on industry trends• Wrote all creative copy for consumer and B2B sales material• Pitched ideas to top execs for new releases, content, titles, covers and packaging for up to 30 new releases/year• Planned/executed over 150 activations with on-air talent, including signings and interviews• Travelled extensively through 28 states/12 countries to escort talent through activations