Steve Bender

Partner, EVP of Strategy @Greenlight Media & Marketing

Beverly Hills, CA, US

25 years of brand strategy experience informs our culturally-minded programs at GreenLight, a music/entertainment agency founded in 2009 and now part of Live Nation. As a founder/partner, I lead an integrated strategy team that includes new business development for agency and Live Nation clients, brand strategy, creative/content strategy, music partnerships, media planning & buying, program activation and measurement.Over the past 15 years, we have developed new entertainment properties and successful marketing programs for a host of endemic music/lifestyle brands as well as new entrants into cultural marketing like Google, Intel, Under Armour, American Express, Sierra Nevada, Hyundai, Hilton, Verizon, Ultimate Ears/Logitech, Qualcomm, Constellation Brands (Dreaming Tree Wines, Pacifico Beer), Nixon, Whole Foods, adidas and more. Now wholly owned by Live Nation (acquired in 2016), we have access and shared insight with the largest live entertainment company in the world. Producing over events per year, including 150 global music festivals, tours and shows in 300+ venues around the world, Live Nation reaches 150 million music fans a year. But while we have tremendous resources, we also retain our independent ability to work for any brand with any artist, festival, event or media partner. Together, we\'re able to create bespoke marketing programs for brands.with the strength and insight of Live Nation to leverage where appropriate.

University of Oregon Lundquist College of Business

Bachelor’s Degree, Sports Marketing // Music // Sociology

University of Oregon

B.S., Sports Marketing, Sociology, Music