Steve Bender
Partner, EVP of Strategy at GreenLight Media & Marketing
- Role
- Partner, EVP of Strategy at Greenlight Media & Marketing
- Location
- West Hollywood, CA, US
- LinkedIn followers
- 500 followers
About Steve Bender
Specialties: Music and entertainment marketing, brand architecture, content strategy, and…
Experience
Partner, EVP of Strategy
Mar 2008 — Present · Beverly Hills, CA, US
25 years of brand strategy experience informs our culturally-minded programs at GreenLight, a music/entertainment agency founded in 2009 and now part of Live Nation. As a founder/partner, I lead an integrated strategy team that includes new business development for agency and Live Nation clients, brand strategy, creative/content strategy, music partnerships, media planning & buying, program activation and measurement.Over the past 15 years, we have developed new entertainment properties and successful marketing programs for a host of endemic music/lifestyle brands as well as new entrants into cultural marketing like Google, Intel, Under Armour, American Express, Sierra Nevada, Hyundai, Hilton, Verizon, Ultimate Ears/Logitech, Qualcomm, Constellation Brands (Dreaming Tree Wines, Pacifico Beer), Nixon, Whole Foods, adidas and more. Now wholly owned by Live Nation (acquired in 2016), we have access and shared insight with the largest live entertainment company in the world. Producing over events per year, including 150 global music festivals, tours and shows in 300+ venues around the world, Live Nation reaches 150 million music fans a year. But while we have tremendous resources, we also retain our independent ability to work for any brand with any artist, festival, event or media partner. Together, we\'re able to create bespoke marketing programs for brands.with the strength and insight of Live Nation to leverage where appropriate.
Education
University of Oregon Lundquist College of Business
Bachelor’s Degree, Sports Marketing // Music // Sociology
1993 — 1997
University of Oregon
B.S., Sports Marketing, Sociology, Music
1993 — 1997
Skills
- Content Strategy
- Interactive Advertising
- Brand Architecture
- Media Planning
- Digital Marketing
- Relationship Marketing
- Customer Insight
- Digital Media
- Creative Strategy
- Advertising
- Integrated Marketing
- Digital Strategy
- Interactive Marketing
- Creative Direction
- Outdoor Advertising
- Adventure Model
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