Stephen Wanca
Seo & Content Manager @APMEX, Inc.
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WORK HISTORY
Seo & Content Manager @APMEX, Inc.
Oklahoma City, OK, US
Lead SEO strategy from A to Z on Bullion.com and OneGold brands- Lead SEO & Content strategy on APMEX\'s Knowledge Center, the company blog, which is seeing continued record highs in traffic month after month- Recommend SEO & Content Optimizations for high priority keywords that drive significant business revenue to increase rankings- Conduct Keyword Research to identify customer pain points and business growth opportunities- Conduct Technical SEO Audits to identify opportunities to enhance site quality and useability- Communicate the value of specific SEO initiatives to get buy-in from other departments to implement more complex projects- Manage Content Writers & SEO Analyst to implement larger SEO projects- Teach our SEO Analyst various SEO strategies and thought processes to guide their growth in the industry.
EDUCATION
University of Minnesota
Bachelor of Arts - BA, Political Science
Barrington High School
High School Diploma
ABOUT STEPHEN WANCA
SEO Manager who has led SEO strategy development for global brands valued up to $780 million. My passion and expertise lies within SaaS and ECommerce, and I would like to continue building SEO and Digital Marketing strategies with innovative companies in these industries.Subject Matter Expert in all things related to SEO Content Strategy. I uncover the roadblocks that are the difference between where brands are at versus where they want to be via Content Audits, Keyword Research, Internal Linking Audits and more. I compile all this information into a Content Calendar, and recommend SEO Content Optimizations and new blog posts based on my philosophy of \'Open Book SEO\'.Well-versed in SEO Technical Audits which take into account a myriad of factors including site speed, indexing issues, duplicate content, mobile usability, Google Lighthouse scores and much more. This audit and its ensuing fixes not only improve SERP rankings and therefore Organic Traffic, but also the overall user experience on the site which is synergistic with other marketing efforts.Impactful SEO Achievements: Drove $50k-$100k month over month organic revenue increases for a clothing Ecommerce client Increased organic monthly traffic by 500%-4,900% to select URLs in 1-2 months using customized content optimization strategies for a cybersecurity SaaS company Grew a blog for a new food Ecommerce client with strict legal regulations to 500 organic users/month in 6 months with only 15 SEO optimized articles in a competitive nicheNotable SEO Skills:• Ability to consistently stay up to date with latest SEO tactics as well as Google news and core updates.• Brilliant communicator that can break down complex SEO concepts for company stakeholders• Capable of creating long term SEO growth plans that bring in predictable organic revenue increasesAreas of Expertise: SEO Tactics: Comprehensive SEO Strategy Development Keyword Research Content Audits Technical Audits Content Optimization Strategy SEO Copywriting Link Building SEO Reporting Tools: Google Analytics Google Search Console Screaming Frog Ahrefs SEMRush Sitebulb Page Optimizer Pro Google Sheets SlackExperience in: SaaS (Software as a Service) ECommerce Startups Healthcare Cybersecurity Construction Local SEO Nonprofits
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