Nathan Roberts

Sr Email and Messaging Specialist @APMEX, Inc.

Oklahoma City, OK, US

Own the end-to-end email marketing workflow from strategic planning, content creation, audience targeting, and post send analysis.• Develop email KPIs to determine the success or failure of email strategies.• Pull data from email service provider (ESP) and develop analysis to report on email marketing performance.• Proactively communicate actionable insights and recommendations and deliver continuous improvements to the email program with key takeaways to direct future strategies and initiatives.• Collaborate with other digital marketing and cross-functional team members to manage and implement an aggressive “test and learn” approach in the email channel, leveraging data to drive performance.• Monitor email deliverability, working with the ESP to troubleshoot any deliverability issues.• Drive the development of regularly scheduled broadcast emails, define target segments, and write email content (subject lines and headlines) to execute and hit deadlines.• Own the implementation of triggered and automated email programs.• Design, implement, and optimize complex automated customer journeys across various channels, including email, push notifications, and in-app messages• Collaborate with cross-functional teams, including marketing, design, and product, to develop effective and cohesive lifecycle marketing strategies that align with business goals.• Collaborate with the design team to develop visually appealing and on-brand email templates, push notification designs, and in-app messages.• Create and implement A/B tests to optimize email content, subject lines, calls-to-action, and other elements to maximize engagement and conversion rates

University of Oklahoma

Bachelor of Arts (B.A.), Multi-Disciplinary Studies with an Emphasis in Business and Society