Stephen Chriss
Vice President, Omni Commerce @The Campbell's Company
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WORK HISTORY
Vice President, Omni Commerce @The Campbell's Company
Lead Enterprise Omni-Commerce function integrating eCommerce (online) with offline (in-store) creating a unified customer journey across all channels with a strategic focus on accelerating the eCommerce & digital growth through scale
EDUCATION
University at Albany
Bachelor's degree
University at Albany
BS, Economics & History
SKILLS
ABOUT STEPHEN CHRISS
OMNI-COMMERCE & MARKETING VERSATILITY: Sr. leader with deep experience across consumer, shopper, & digital commerce, including eComm strategy & execution, digital shelf excellence, retail media, omni-channel marketing, integrated planning, budget mgt, & scaled multi-brand operations. Expertise spans media, eComm, digital, content, TV, promotions, experiential, design, sports/entertainment partnerships, & agency & team leadership• OMNI-CHANNEL & ECOMMERCE GROWTH STRATEGY: Extensive experience developing integrated omni-channel strategies and campaigns that connect brand building with commerce outcomes. Proven ability to align consumer insight, customer strategy, & bold activation across owned, paid, earned, and retail platforms; driving consideration, conversion, & growth• DIGITAL & ORGANIZATIONAL TRANSFORMATION: Led digital transformation initiatives leveraging emerging platforms, social, and data-driven marketing. Transformed Oreo from a TV-centric brand into a global leader in digital & social engagement, earning multiple industry awards. Recently, focused on org transformation, change management, & modern operating models to enable omni-commerce excellence• DIGITAL SHELF, RETAIL MEDIA & PERFORMANCE MANAGEMENT: Leadership driving digital shelf excellence, retail media strategy, & performance optimization. Strong command of KPI frameworks, scorecards, & real-time performance management to connect investment to outcomes and accelerate learning & scale• MAJOR SPONSORSHIPS & PARTNERSHIP MARKETING: Partnership marketing leader with a track record of complex, high-value negotiations at the highest levels of partner organizations. Experience includes Official Sponsorships with the Olympics, NCAA, NASCAR, U.S./MLS Soccer, and the U.S. Open; athlete partnerships with Peyton & Eli Manning and Venus & Serena Williams; & music partnerships with Lady Antebellum, One Direction, and American Idol, among others• BUILDING ORGANIZATIONAL CAPABILITIES & TALENT: Proven leader in building and scaling organizational capabilities, developing high-performing teams, and leading shared services. Created new marketing infrastructure at Pinnacle Foods and pioneered Marketing Activation “Centers of Expertise” following the Mondelez spin-off—driving efficiency, effectiveness, and enterprise collaboration.• CROSS-FUNCTIONAL LEADERSHIP & EXECUTION: Trusted cross-functional leader partnering across Sales, eCommerce, IT, Finance, Supply Chain, and external agencies. Known for aligning stakeholders, driving change, and delivering results in complex, matrixed organizations
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