Deborah Sisson

Manager, Business Analytics and Engagement @The Campbell's Company

Lancaster, SC, US
MOBILE NUMBERS
+17•••••••84

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WORK HISTORY

Apr 2025 — Present

Manager, Business Analytics and Engagement @The Campbell's Company

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Charlotte, NC, US

Generate actionable insights to assess and improve DSD performance, driving strategic recommendations through clear, visual reporting and ad hoc analysis.Collaborate cross-functionally with internal stakeholders to influence key business decisions, deliver high-impact consulting insights, and support change management across sales operations.Develop and automate data tools using Excel, Power BI, and internal databases to support Field Sales efficiency, product distribution, and distributor route health across DSD operations.Provide competitive intelligence through recurring and ad hoc reporting, enabling leadership to respond proactively to market trends and field challenges.

EDUCATION

1982 — 1984

Waterbury State Technical College

Associate of Science, Manufacturing Engineering Technology

2004 — 2006

University of Phoenix

MBA, Business Administration

SKILLS

EdiMicrosoft ExcelLeadershipManagementTime ManagementTrade MarketingConsumer ProductsMerchandisingForecastingSales OperationsCustomer ServiceData SynchronizationMicrostrategy ReportingE-CommerceDirect Store DeliveryFinancial ReportingCross-Functional Team LeadershipAnalyticsShopper MarketingScan Based TradingKey Account ManagementSapAccount ManagementCustomer InsightNational AccountsSales ProcessRetailSalesP&L ManagementInventory AnalysisGroceryKey Account DevelopmentTrade Promotions

ABOUT DEBORAH SISSON

30+ years working with the great people and brands of Campbell Snacks supporting their DSD sales force with process and analytics needed to drive their business.

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