Stephanie Sidak

About Stephanie Sidak

Versatile business and product leader with 15+ years of experience turning complexity into clarity across industries. I bring a unique blend of storytelling, strategic thinking, and cross-functional leadership to every role—whether guiding product development, shaping brand strategy, or building new capabilities from the ground up.For the past three years, I’ve been focused on digital product management, currently helping build the product practice at GoTo Foods—defining what “product” means in a non-tech organization and championing a product mindset across teams. My work spans coaching product managers, building process, and driving org-wide alignment around customer-centric digital strategy.I’m at my best when I’m connecting dots others don’t see, rallying teams around a shared vision, and translating high-level strategy into meaningful action. And yes, I still tell the occasional dad joke to break the ice in meetings.(They’re effective.)Some compelling work I\'ve driven and contributed to throughout my career- Led digital product development at GoTo Foods, shaping app and web experiences in a traditionally brick-and-mortar environment- Partnered with Delta Air Lines to evolve mobile and web platforms for millions of users- Drove media and creative strategy for UnitedHealth Group divisions, balancing performance and brand- Collaborated with Confluent, Southern Glazer’s, and CBRE to amplify digital presence and brand expression- Worked with CX and Content Strategy leaders at Mailchimp to streamline navigation, improve usability, and develop a best-in-class digital resource hub

Experience

1. Director, Digital Product

   GoTo Foods

   Nov 2023 — Present · Atlanta, GA, US

   Led portfolio MarTech initiatives at GoTo Foods to strengthen digital customer engagement across seven restaurant brands. Launched and scaled the SMS channel, owned the Contentful CMS supporting web and app experiences, and helped define deep linking strategy to better connect marketing campaigns with digital product journeys. Represented Product in the enterprise migration to Salesforce Marketing Cloud, aligning marketing technology with customer experience and product capabilities.Led product strategy and launch planning for re-design and re-platform or the first party mobile apps and websites for the GoTo Foods portfolio of QSR brands. Worked closely with UX lead and design agency to help create a human-centered global design strategy that can be leveraged by seven discrete brands on a single backend platform. Oversaw team of Product Managers, BAs, and QA testers to launch eight brand new properties in 2024-5. Partners with Brand and Technology leaders to inform web and mobile app product roadmaps, the digital experience vision, and supporting strategies/tactics across the portfolio. Acts as advocate for customers by delivering features, functions, and experiences that inspire brand loyalty. Manages and coaches a team inclusive of Product Managers, Content Strategists, and SEO practitioners to drive value across the digital ecosystem.

Education

• Saint Louis University

  Communication, General

  2007 — 2008

• Columbia College Chicago

  B.A., Arts, Entertainment & Media Management

  2008 — 2010

Skills

• Social Media
• Creative Writing
• Advertising
• Writing
• Social Networking
• Facebook
• Creative Direction
• Television Production
• Copywriting
• Journalism
• Production
• Digital Media
• Copy Editing
• Marketing
• Final Cut Pro
• Adobe Creative Suite
• Storytelling
• New Media
• Blogging
• Film
• Video Production
• Editorial
• Editing