Stephane Mellier
Responsable Des Clients Nationaux Gms & Chd @LA MAISON DU WHISKY - LMDW
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WORK HISTORY
Responsable Des Clients Nationaux Gms & Chd @LA MAISON DU WHISKY - LMDW
Paris, FR
Key accounts Off Trade : All french key accounts (Carrefour, Auchan, Leclerc, Itm, Syst U, Casino, Monoprix, Cora) Key accounts On Trade : Independant & chained retailers (Inter Caves, Galeries Lafayette.), Wholesalers (C10, France Boissons.), Cash & Carry (Metro, Promocash) On Trade sales team : Premium restaurants & hotels; bartender scene. Manage Trade Marketing team (4), On Trade sales team (3)
EDUCATION
ISE
Coaching
Centre Europeen De Negociation
Negociation Raisonnee & Gestion Des Situations Difficiles, Negociation
ABOUT STEPHANE MELLIER
Negociation, Sales team management & Marketing expertise Digital, & \"classic\" business, both B2C and B2B Off trade & On trade retailers International & France Team management Change management Process design Spirits, wine & champagne expert French Native, English Fluent, Basic Spanish Specialties: Key accounts negociation Sales team management Digital marketing & E-Business Brand Marketing (equity & profit development) Off trade & on trade retailers Export CRM PR Brand development (Villa Ponciago), brand building (The Balvenie, William Fevre, Hendrick\'s), brand management (Campari), brand value creation (Glenfiddich regrowth, Champagne Henriot), brand rejuvenation (Cointreau cointreaupolitan strategy)
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