Stacey Northup
Sr Manager, Marketing Operations @IBM
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WORK HISTORY
Sr Manager, Marketing Operations @IBM
In this position, I use my analytical and problem-solving skills combined with my proven history of collaboration and strong leadership to serve as a liaison between the MarOps and Field Marketing/Campaigns teams, to support Sales Development leaders, and to enable the use and processes of all our Marketing Technologies-Monitor and analyze lead funnel flow (creation, routing, follow up, opportunity creation) to identify bottlenecks, and to find, recommend and implement process improvements -Be a voice to represent regional requirements and nuances for all operational initiatives (segmentation, dashboards, new tools, funnel initiatives and more)-Enable regional understanding of marketing performance and contribution -Use leading indicators to forecast program performance and provide guidance to course correct, when needed -Facilitate post-campaign analyses with program owners to understand key learnings and share opportunities for optimization -Define and populate QBR reporting requirements for regional reviews -Provide reporting and insights for Marketing and Sales Development leadership on volume, trends, issues in top and middle of funnel pipeline -Own the implementation of, maintain and monitor Salesloft, which replaced Outreach, and the necessary processes -Develop technology/data enablement plans specifically for the Sales Development and Marketing teams, and create the enablement documentation for direct and indirect sales resources -Drive use of MarTech and SalesDev tools such as DemandBase, Tableau, Salesloft and Drift-Drive adoption of data and data trends with Marketing for use in planning activities and optimizing marketing spend and increase understanding of marketing and ROI -Continually work to simplify systems and processes and ensure processes are designed, documented, understood and followed in a way that minimizes bad or incomplete data
EDUCATION
The University of North Carolina at Chapel Hill
B.A, Journalism/Public Relations
SKILLS
ABOUT STACEY NORTHUP
Analytical and strategic B2B MOps professional, focused on developing efficient, effective processes and workable, scalable solutions. Highly organized, strong attention to detail and a critical thinker with an attitude of “I’ll find out,” never “I don’t know.”Specialties: Marketing Operations, Marketing Automation, Lead Scoring, Lead Nurturing, Data Standardization, Demand Generation, Customer Acquisition, Sales Enablement, Project Management, Customer Engagement, Email MarketingTech Experience: Marketo, Pardot, HubSpot, Salesforce, LeanData, RingLead, Outreach, 6sense, Full Circle Insights, Sendoso
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