Javier Odoardi
Ibm, Field Marketing Enablement Leader @IBM
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WORK HISTORY
Ibm, Field Marketing Enablement Leader @IBM
Miami, FL, US
As a Field Marketing Enablement Leader, Javier developed and implemented strategies to enhance the effectiveness of field marketing activities, collaborated with cross-functional teams to align marketing initiatives with business objectives, and trained and supported field marketing teams on best practices. He also evaluated performance metrics, established strong relationships with key stakeholders, and ensured alignment between sales teams and marketing impact. Coordinated a global field marketing initiative to define job roles, responsibilities, hiring strategies, RACI, enablement plans, tooling, and an FM directory. Forged a Field Marketer sales enablement roadmap in collaboration with sales enablement teams and key internal sales roles.
EDUCATION
Universidad Central de Venezuela
MBA, Business Administration and Management, General
University of California, Berkeley, Haas School of Business
Executive Education, Innovative Change
Case Western Reserve University
Bachelor of Applied Science (B.A.Sc.), Engineering
ABOUT JAVIER ODOARDI
Javier Odoardi is an accomplished marketing and sales leader with over 20 years of experience in the field. Known for his ability to drive revenue growth and amplify brand reach, Javier has a proven track record of success through strategic partnerships and a sales-focused mindset. With a passion for motivating and inspiring others, Javier believes in celebrating small daily successes and spreading positivity. He understands that a positive mindset and motivation are essential for team success, and he consistently encourages his teams to strive for excellence. During his tenure as the Director of Strategic Partnership Marketing at IBM, Javier not only focused on expanding market awareness but also played a pivotal role in driving demand generation and enabling sales and marketing teams. He crafted and executed a comprehensive long-term strategic partnership marketing strategy, resulting in increased sales and market penetration. Javier\'s expertise in sales is evident during his time as a High-Volume Sales Manager at IBM. While leading the deployment of a new business segment, he successfully capitalized on opportunities to drive global channel expansion and implement geography-specific solutions. In addition to his professional achievements, Javier actively contributes to the community as the President of the Board for Hogar Vida Nueva (HOVIN) and Parks and Police 4 Kids. He understands the importance of giving back and making a positive impact on society. As a co-founder of All4Venezuela, an organization dedicated to rebuilding Venezuela by supporting vulnerable populations, Javier exemplifies his belief in the power of collective action. Javier’s remarkable career in marketing and sales, combined with his passion for positivity and community involvement, sets him apart as a leader who not only drives business growth but also uplifts and inspires those around him.
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