Savaslas Lofton
Marketing Campaign Specialist @IBM
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WORK HISTORY
Marketing Campaign Specialist @IBM
San Antonio, TX, US
Campaign Analyst | Campaign Planner | Unica Campaign Manager| Adobe Campaign ManagerFacilitates tactic development through production partners and marketing managers, ensuring timelines are met. Performs audience validation and facilitates creative approval process from Legal- Manage approval and documentation for Models, ServiceNow ARD, Campaign Waivers- Researched and validated 256 member profiles for USAA/LIFE Co. over a 3-day period, resulting in the rush of on-time in market date. Applauded by LOB marketing directoro Peer Reviews and final approval for audience size and member profileso Project manages creation, facilitation, and/or execution of complex marketing campaigns that contribute to achieving strategic business goals and reduce variances by 80%- Collaborate with internal and external key partners to build and deliver marketing aligned to the approved campaign strategyo Responsible for the review and approval of electronic and direct mail to Senior Military leadership to deliver effective member experience and products to meet needs of memberso Deliver on market performance plan: member growth, Share of Relationship, Member Retention, and Product Revenue- Participates in weekly marketing meetings for senior management, with a high emphasis on project development, launches, and managemento Enthusiastic leader of both onshore and offshore teams- Asked to chart the data of an audience of 12 million customers charting the Enterprise Marketing tracker. This helped USAA to validate the Enterprise campaigns to devise a strategy to minimize future undescribers- Researched and verified over 256 member numbers from the database with pertinent information for Life Co. over a 3-day period. This was a rush and timely request on behalf of the client to deploy an urgent campaign for directors on June Annuity Awareness month. A value add to the mission and vision of USAA’s quality services.
EDUCATION
Park University
Bachelor of Arts (BA) Cum Laude, Social Psychology
Webster University
Master of Business Administration (MBA), Business Administration and Management, General
Community College of the Air Force
Associate's degree, Information Resources Management
Walden University
Doctor of Philosophy (Ph.D.), Industrial and Organizational Psychology
ABOUT SAVASLAS LOFTON
I am a skilled Marketing Manager with over 10+ years of extensive experience in marketing, project management, and communication.Throughout my career, I have effectively overseen the development of company products and services, consistently meeting customer needs and exceeding expectations. My leadership experience spans various lines of business, including roles held in the United States Air Force. In these positions, I have had the privilege of training personnel both locally and abroad in marketing management, marketing campaign analysis, and other managerial roles in academic and corporate settings. Furthermore, I possess expertise in MS Office and Adobe Suites and hold numerous certifications in my field. With this proven track record, I am committed to delivering the highest quality of service.In addition to my professional experience, I hold an MBA, ensuring a solid educational foundation. My unwavering passion for marketing and communications, combined with my enthusiasm and dedication, will undoubtedly enable me to make a valuable contribution to the vision and mission of any organization.
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