Rama Krishna Neelapala

About Rama Krishna Neelapala

Senior Data Engineer and Adobe Journey Optimizer (AJO) Subject Matter Expert with 6+ years of experience delivering enterprise-scale Customer Data Platform (CDP) and personalization solutions using Adobe Experience Platform (AEP), Real-Time CDP, and Adobe Journey Optimizer. I specialize in building consent-aware, data-driven customer journeys that support high-volume, near real-time engagement across regulated industries.I bring deep hands-on expertise in AJO journey design and email development, including event-driven and audience-based journeys, dynamic content, personalization tokens, decisioning logic, and journey orchestration best practices. My experience includes designing reusable email templates and fragments using HTML, CSS, and Handlebars, enabling scalable and compliant personalization across digital channels.On the data engineering side, I have strong experience implementing AEP data ingestion pipelines (batch and streaming), XDM schema and field group design, identity resolution, and unified real-time customer profiles. I have built and optimized Azure-based data pipelines integrating AEP with enterprise systems to support activation, analytics, and downstream personalization use cases.I work closely with marketing, analytics, product, compliance, and engineering teams to translate business requirements into production-ready AJO and AEP solutions. I am highly experienced in identity stitching, profile enrichment, data quality validation, and consent management, ensuring all solutions align with HIPAA, GDPR, and CCPA requirements.Known for a practical, detail-oriented approach, I support end-to-end delivery—from design and implementation to testing, production support, and continuous optimization. My industry experience spans healthcare, financial services, and retail, where reliability, security, and governance are critical to success.

Experience

1. Ajo Email Developer

   Humana

   Jun 2024 — Present · TX, US

   Designed, built, and optimized Adobe Journey Optimizer (AJO) journeys, including event-driven and audience-based journeys, supporting member communications across email and digital channels.Developed and managed journey campaigns and orchestrated campaigns, enabling coordinated, multi-step member outreach aligned with healthcare engagement use cases.Led email content development in AJO, creating reusable templates using HTML, CSS, and Handlebars to support scalable and consistent email experiences.Built and maintained email fragments (editable, visual, and expression fragments), enabling modular content reuse across journeys and campaigns.Implemented advanced personalization using Handlebars expressions, leveraging profile attributes, event data, and contextual variables to deliver tailored member communications.Applied lookup-based personalization using dataset-driven reference data (e.g, benefit details, care programs, regional messaging) to dynamically personalize content at scale.Configured dynamic content rules and conditional logic within templates and fragments to support eligibility-based messaging and compliance requirements.Ensured consent-aware personalization and journey execution, aligning journeys and campaigns with HIPAA guidelines and internal privacy standards.Partnered with data engineering teams to validate AEP profile attributes, identity stitching, and dataset availability, ensuring reliable inputs for AJO execution.Performed end-to-end testing, QA, and production support for AJO journeys and email campaigns, resolving rendering, data, and personalization issues.Collaborated closely with marketing, compliance, analytics, and engineering teams to standardize AJO email development patterns and improve delivery timelines.

Education

• University of Alabama at Birmingham

  Master's degree, Computer Science

• Saveetha School of Engineering

  Bachelor of Engineering - BE, Computer Science